Hardcastle Heating & Air

This practice project was a pro-bono brand identity for Hardcastle Heating & Air. I came up with the idea of combining the "H" from their name with a castle silhouette, a nod towards their old castle logo. The brand identity needed to be able to scale for large roadside signs and service vehicles while maintaining visibility on social media and their website. I chose a clean color palette and typography that would help customers see them as established, friendly, and hygienic.