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Luna & Oak
Project type
Brand Identity, Package Design
Luna & Oak is a conceptual wellness and lifestyle brand designed to explore how warm minimalism and personality can coexist in modern packaging. The goal was to create a cohesive identity system that feels grounded, approachable, and ready for a younger audience — the kind that values both good design and authenticity.
The brand identity includes a flexible logo suite, earthy color palette, packaging design for candles, teas, and bath soaks, and a set of social media templates. The packaging emphasizes clear communication and small-batch appeal without falling into overly mystical or corporate territory. This project allowed me to blend my love of brand storytelling with tactile design — creating a visual system that looks clean on a shelf and scroll-stopping online.
